I attended a concert last night that featured three top Southern Gospel quartets, and when I say top, I mean three groups that would appear on most anyone’s Top 10 list of current male quartets. The concert promoter has a weekly Southern Gospel show on one of the area’s largest Country FM stations for four hours every Sunday morning, so any fans who listen to the show would have heard about this event on a regular basis for the past several months. He had also promoted the event rigorously on Facebook. I had seen his ads in my feed several times in recent weeks.
The regular price for general admission tickets was a mere $10. To give you an idea of just how long the event had been promoted, back in May, they ran a promotion for a few days offering general admission seats for just $5. I took advantage of that deal and paid just $25 for five tickets. For anyone who wanted to be sure to sit close, they had a section of reserved seating for $25 per seat.
The weather was a bit cool, but nice otherwise, and the venue itself is a well-maintained, historic auditorium with convenient, free parking.
I should also mention that the seating is not only padded, it’s also noticeably WIDER than the seats you’ll find in many auditoriums and/or arenas. There are no ganged-together chairs like at NQC where you’re practically in your neighbor’s lap. I’m not particularly tall, but I am a bit wider than most, and I was comfortable.
And yet, in an auditorium that seats 3244, there were perhaps 1200 in attendance. Balcony seating was roped off and at least half of the seats on the lower level were empty.
It’s easy to play armchair quarterback and speculate, but from everything I was in a position to observe, the promoter did everything right. It seems like every possible box was checked that should have ensured a crowd exceeding 75% of the venue’s capacity, considering the size of the market and the degree to which the event had been advertised.
If you call yourself a Southern Gospel fan and live within a 45-minute drive of Spartanburg, SC, I’d be curious to know what else this promoter might have done to convince you to come to his event last night.
I don’t see how he could have cut his ticket prices any more. $10 is cheap!
I don’t see how he could have advertised any more effectively than his weekly radio show plus Facebook. I’m sure he probably did other advertising I didn’t see as well.
I don’t see how he could have offered you a considerably better line-up of artists, given that it was a single evening event lasting approximately 3 1/2 hours.
I’m not aware of any other venue in the area that would have been better situated or accommodating for this type of event.
Help me understand.